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Job: Digital Marketing Specialist

Active since 13-12-2018 Job category E-Commerce / Search Engine Mark...
Location Hoofddorp Level -
Educational level Bachelor / Graduate Employment type -
Hours 0 Salary -

Summary
As Digital Marketing Specialist you will be responsible of executing and optimizing Crocs’ EU Paid Search, Social Media, Affiliate and Remarketing campaigns at the highest quality. You will be reporting directly to the Digital Marketing Specialist and collaborate very closely with the rest of the digital marketing team and other intern teams in Crocs EU and Global.

Essential duties and responsibilities

  • Execute, optimize and monitor Paid Search and Social Media campaigns (with Brand awareness and Revenue goals) on Google, Bing, Facebook and Instagram (including dynamic remarketing)
  • Set up and optimize Remarketing (display and search) campaigns and develop a strategy for Crocs EU
  • Manage Crocs EU affiliate program together with the EU partner agency and own the relationship with the agency
  • Evaluating Remarketing, Affiliate, Paid Search and Social Media campaigns for their effectiveness and ROI together with finding opportunities to constantly optimize for reaching the set KPI targets; supporting the Sr. Digital Marketing Manager for building the digital strategy and budget
  • Strictly collaborate with Merchandising, Onsite Merchandising and Brand Marketing teams to create the best go-to-market strategy
  • Manage part of the Digital Marketing budget to ensure an optimal allocation by market to achieve revenue targets
  • Feed optimization and campaign tracking set up
  • Keep your knowledge up to date with the latest industry trends and new features;
  • Plan and execute personalized campaigns within data management platform

Skills and Experience

  • 1-2 years of proven Digital Advertising experience building up and managing campaigns across Google and Bing, Facebook and Instagram, managing Affiliate programs and Remarketing campaigns;
  • Good understanding of SEO, Paid Search and Email marketing;
  • Google AdWords certificates are a strong plusAt least a bachelor’s degree in Marketing, Economics, Business Informatics or related field of study;
  • Analytical mind set, detail oriented, good with numbers and capable to create forecasts on how to optimize the available marketing budget within different markets and in line with the business goals/KPIs;
  • Demonstrate knowledge of AdWords Editor, Facebook Business Manager, Criteo and most popular Affiliate networks
  • Being familiar with analytics platforms like Google Analytics and Adobe Analytics and A/B testing
  • Proven ability in manually optimizing and effectively expanding Paid Search and Social Media campaigns (revenue driven
  • Experience with agency management is a strong plus
  • Good knowledge of feed management and tracking implementation – knowledge of Channable is a plus
  • Knowledge of personalized digital campaign and DMP roll out is a plus
  • Innovative, flexible, and creative problem-solving skills with a strong ability to prioritize multiple projects;
  • Experience with marketplace advertising is a plusDetailed planning balanced by flawless execution;
  • Excellent English communication skills, both verbal and written. The knowledge of additional European languages is a plus;
  • Up-to-date with the latest trends and best practices in the digital

If you do not hear from us within four weeks, we have decided to move forward with other candidates that we feel are a better fit at this time. We will delete your application, resume and any other personal data you provided to us unless you wish that we keep your personal data on file and reach out to you if we have any suitable vacancies in the future, in which case you may submit your request to recruitment@crocs.com.

Please accept our best wishes and thank you for your interest in Crocs Europe BV.

More information
This listing is a full-time job

Job category E-Commerce / Search Engine Marketing
Industry / Industries Retail / Wholesale
Region Netherlands
Keywords

Contact information

Name Madelein Roggeband

Location

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