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Job: Email Marketing Specialist

Active since 04-07-2017 Job category Marketing
Location Hoofddorp Level Professional
Educational level Bachelor / Graduate Employment type Fixed term contract with option...
Hours 40 Salary Competitive
Crocs is looking for an Email Marketing Specialist with hands-on email service provider experience to join our team. This position is responsible for the management and execution of the daily email campaign, daily QA, tracking/measuring the success of campaigns, and calendar coordination for the Europe and Asia regions. This is a fast paced, hands-on role that requires strong attention to detail and the ability to recognize and prioritize time sensitive projects.

Essential duties and responsibilities
  • Manage day-to-day production schedule for all email programs including marketing campaigns, behavior/event based campaigns, editorials, loyalty program, retail store communications
  • Understand the Crocs brand position and ensure consistent, on-brand email and on-site messaging
  • Leverage data and apply industry best practices to optimize the email marketing program
  • Prepare digital briefs and campaign summaries
  • Provide instructions for campaign development
  • Responsible for A/B testing set-up and deployment
  • Responsible for tracking code set-up
  • Conduct quality assurance to ensure emails are accurate inclusive of images, links and tracking without error
  • Track, analyze and report results
  • Support the Email Marketing Manager with email projects from concept to launch
  • Manage multiple projects at one time
  • Field special projects and requests as needed
Your profile
  • Bachelor’s Degree
  • 1-2 years of relevant experience
  • Hands-on experience with HTML code is preferred
  • Experience using major ESP platforms (ExactTarget, Silverpop, Epsilon, SendGrid, etc.) is preferred
  • Experience using major analytics platforms (Omniture, Google Analytics, etc.) is preferred
  • Experience working closely with creative/design and coding teams is preferred
  • Strong analytical and problem solving skills
  • Strong understanding of email best practices
  • Strong project and time management skills
  • Strong communication skills with the ability to gain alignment and problem solve collaboratively
  • Ability to multi-task in a fast paced environment
  • Takes initiative to generate ideas to drive business and contribute to organizational effectiveness
  • Results oriented. Strives to hit metric-driven goals and searches for the right solutions for Crocs
  • Collaborative team player with demonstrated ability to work effectively with multiple cross-functional groups
  • German language is a plus
We offer

We offer an exciting and challenging job in an open, growing and international organization. You will work in a dynamic working environment with enthusiastic colleagues from all over the world! Last but not least, we offer you a good remuneration package.

More information
This listing is a full-time job

Job category Marketing
Industry / Industries Retail / Wholesale
Region Noord-Holland
Keywords Email Marketing Specialist, Crocs, Shoes, Fashion, Specialist, Email, Management, Marketing, Product, Merchandising

Contact information

Name Zita Hildersom