All jobs Print Apply

Job: Retail Activation & Communications Lead

Active since 06-02-2018 Job category Marketing
Location Hoofddorp Level Professional
Educational level Bachelor / Graduate Employment type Permanent contract
Hours 40 - 0 Salary -


Job Title: Retail Activation & Communications Lead

Job Level: Individual Contributor

Reports temporarily to: Marketing Director

Department: Marketing

Location: Netherlands


The primary duty is the execution of seasonal retail GTM plan in Europe in time and with maximum effectiveness. He/she collaborates closely with RTL merchandising, -operations and VM teams to build the GTM plan. He/she supports to drive sales trough marketing programs identified in the communications calendar, events and promotions in European retail stores.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Retail Communications plan: Aligns the RTL communication plan with global communication calendar and communicates the plan with the rest of the marketing and VM team, retail team and merchandising team making sure all parties are aware of the monthly activity plan.
  • Activation plan: Coordinates and makes sure all activation plans are executed within given timelines in retail stores. He/she stays in close contact with retail stores making sure all marketing material deliveries arrive in time and store managers are informed of the activity plans.
  • Franchise stores: Communicates and support the RTL operations team to plan and execute the European RTL GTM plan with franchise partners.
  • Marketing deliveries: Manages the briefing and oversees the production and deliveries of seasonal marketing deliverables to the retail stores.
  • Marketing Communication: Is a true Crocs brand ambassador making sure communication, creative visualization and copy are aligned with global brand and creative guidelines
  • Budget: Manages Retail marketing budget file with all related costs and coordinates the forecasting and budget actuals with the finance team.



  • Executes global scalable marketing programs to retail channel.
  • Maximizes working spend of retail marketing budget.
  • Ensures global brand cohesion and consistency across retail brand activations
  • Places emphasis on effective digital marketing activations.


  • Priority Setting: Spends time on what’s most important, can quickly sense what will help or hinder accomplishing a goal, creates focus and eliminates roadblocks
  • Drive Results: Can be counted on to exceed goals successfully, pushes self and others for results, consistently performs and is very bottom line oriented and can go
  • Presentation Skills: Is effective in a variety of formal presentation settings: one-on-one, small and large groups
  • Managing and Measuring Work: sets clear objectives and measures work to completion, monitors process, progress and results
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; acts with customers in mind
  • Action Oriented: Enjoys working hard, is action oriented and full of energy for the things he/she sees as challenging
  • Informing: Provides the information people need to know to do their jobs and to feel good about being a member of the team, unit, and/or organization


A world leader in innovative, casual footwear, Crocs, Inc. (Nasdaq: CROX) is dedicated to the future of comfort. Our original and most famous style, the Classic Clogs, are instantly recognized around the world, and for good reason: since 2002, we’ve sold more than 300 million pairs in over 90 countries!

We know that smart doesn’t need to mean complicated; we achieved our status as a global leader in the casual footwear category by taking an inherently simple approach to uniting style, modern comfort and value. Every day, we make a choice to have an open mind and look on the bright and colorful side of life. We embrace and celebrate the uniqueness in everyone, inviting the world to Come As You Are.

More information
This listing is a full-time job

Job category Marketing
Industry / Industries Retail / Wholesale
Region Noord-Holland

Contact information

Name Maybritt van Engeland