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Job: Wholesale Brand Marketing Lead

Active since 03-09-2018 Job category Marketing
Location Hoofddorp Level Mid-Senior level
Educational level Bachelor / Graduate Employment type Fixed term contract
Hours 0 Salary -

The Wholesale Brand Marketing Lead is responsible for bringing powerful products stories to life in WHS channel with special focus on e-tailers. He/she partners with global VM team to ensure WHS VM guidelines are aligned with global direction. He/she is responsible for communicating e-tail and VM guidelines with the Trade Marketing Managers/Leads and Sales teams and supports them in market execution when necessary.


include the following. Other duties may be assigned.

  • Responsible for the seasonal e-tailor marketing calendar development ensuring alignment in product story launches with communications calendar.
  • Develops marketing creative materials and assets for e-tailers in collaboration with the global team. Ensures assets are distributed and executed across European e-tail accounts.
  • Manages wholesale marketing POS offering and production for direct and indirect markets.
  • Responsible for the showroom and tradeshow kit development and guidelines.
  • Interpret and translate Global Seasonal Directives for their region, and requisite store formats, to ensure the vision and product stories are effectively brought to life in the market place
  • Creates and distributes seasonal visual merchandising guidelines for WHL channel.
  • Provide clear training guides on how to use the wholesale kit.
  • Support Sales and Country Marketing Mangers with the sell in process by creating visual merchandising mock ups to help bring the product assortment to life.
  • Responsible for bespoke WHL account creative concepts for windows and instore activations.
  • Responsible for branding the European sales meeting and ensures local sales meetings and events are executed within the seasonal guidelines.


  • Supports regional WHS merchandising team with comprehensive seasonal directives that establish and drive clear objectives and have a clear seasonal point of view.
  • Develops effective wholesale partner support to improve engagement and drive sales
  • Integrates global scalable marketing platforms into wholesale partners and tailors to local needs as necessary
  • Places emphasis on effective digital marketing activations with wholesale partners


  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; acts with customers in mind
  • Presentation Skills: Is effective in a variety of formal presentation settings: one-on-one, small and large groups, with peers, direct reports, and bosses
  • Innovation Management/ Execution: Is good at bringing the creative ideas of others to market, can facilitate effective problem solving and brainstorming sessions, can project how potential ideas can play out in the market place
  • Communication: Provides the information people need to know to do their jobs and to feel good about being a member of the team, unit, and/or organization
  • Process Management: good at figuring out the processes necessary to get things done; can simplify complex processes
  • Standing Alone: Will stand up and be counted; doesn’t shirk personal responsibility; can be counted on when times are rough
  • Peer Relationships: Can quickly find common ground and solve problems for the good of all; can solve problems with peers with a minimum of noise
  • Time Management: Uses time effectively and efficiently, values time, concentrates their efforts on the more important priorities. Gets more done in less time than others
  • Action Oriented: Enjoys working hard, is action oriented and full of energy for the things he/she sees as challenging

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • 5+ years' in visual merchandising and presentation display experience. Footwear preferred.
  • Bachelor’s degree in Sales, Marketing or commensurate years' retail experience.
  • Excellent verbal and non-verbal communications skills
  • Experience in managing multiple complex creative projects
  • Proven ability to create, interpret and implement Visual Merchandising concepts
  • Proven ability to meet aggressive deadlines and juggle multiple priorities
  • Proficient in Microsoft Office Applications
  • Mastery of In Design, Photoshop and Illustrator required
  • Ability to travel up to 10%

If you do not hear from us within four weeks, we have decided to move forward with other candidates that we feel are a better fit at this time. We will delete your application, resume and any other personal data you provided to us unless you wish that we keep your personal data on file and reach out to you if we have any suitable vacancies in the future, in which case you may submit your request to

Please accept our best wishes and thank you for your interest in Crocs Europe BV.

More information
This listing is a full-time job

Job category Marketing
Industry / Industries Retail / Wholesale
Region Noord-Holland
Keywords marketing wholesale headoffice crocs

Contact information

Name Kelly Wanmaker